Chazal tell us that the drive for honor is one of the most powerful forces that impact human behavior. The question is though, why don’t we see it? Not many of us are “Kavod seekers”, or have an insatiable need for honor.

The reason we don’t see kavod as a factor is because we aren’t attuned to how it manifests itself. This Shmuz teaches us the three conditions for honor, and once we see them, we recognize social forces all around us pressuring us to do things—whether we want to or not.

When we come to understand how powerful these forces are, we can learn to harness them, and tap into the most powerful motivating forces in existence.